Attention business owners, marketers and market researchers:
Do you agonize over brand and marketing decisions that could make or break your company?
Use This Simple, Proven Technique to Get Past What You Think Customers Want and Tap Into Their Deep-Seated, Psychological Reasons For Buying.
Dear Business Owner:
Have you ever wished you had a crystal ball to tell you exactly how to sell your product to the most people? Well, this may sound hard to believe, but I can teach you to understand the sub-conscious drives of your customers and your future customers even if you’ve never set foot in a psychology class. I’ve done it for the past 20 years as a market research consultant for top-tier companies like American Express, G.E., Hallmark and Nabisco.
My name is Dr. Sharon Livingston, and I’ve dedicated my career to understanding what makes people tick on a deep emotional level. Specifically, unraveling what makes them buy. In fact, my clients think I’m something of a mind reader because after running a focus group for them, I know the answers to their burning questions. Questions like…
Don’t waste another day struggling with business decisions like these. All you need is a little inside information to help you make the right call. And your customers are more than willing to give it to you, if you know the right questions to ask.
Unfortunately, scientific surveys and detailed demographics can only tell you so much. In my experience, companies that rely solely on this surface data often miss the mark with their advertising because subjects answer the questions the way they think they are supposed to. They unconsciously put up barriers and only talk about what society and their upbringing tells them is appropriate. This can seriously skew the data. I specialize in digging down into the subject’s subconscious to find out how they really feel.
The insights my clients receive from our focus studies have a major impact on their success in marketing. After watching company after company transform their sales efforts, I knew I had to find a way for every business to share the same benefits. I had to develop a system that was easy to use, and most importantly, I had to make it fun! The result: IconiCards!
Speak to your customers in their own words and
transform your business.
IconiCards use archetypes to encourage free association of words, feelings and images related to any brand, product or service you can imagine. Archetypes are simply roles and behaviors we all relate to because they are an ingrained part of human existence. Everyone understands what role a rescuer plays, or a slave, or an innovator. We can create stories around these themes because they are universal; they’re archetypes. IconiCards let your subject assign an archetype to the product you’re studying and then free associate descriptions of what that archetype means to them.
Whether you use the cards as an ice-breaker at the beginning of a research session, or as a lengthy brand exploration, at the end of the exercise you have a story--a story full of images and words which can be used for a multitude of marketing purposes. Using this simple data, you can interpret a wide variety of things about that customer. Things she probably didn’t even know she felt before the exercise. And because the characters on the cards are so meaningful, the stories that come out of people’s experiences are more authentic and useful.
IconiCards are the result of over 20 years of research on the best ways to get people to open up about themselves and their relationships to each other and to the things they choose to buy. The exercise is as simple as choosing a card and describing it with five adjectives. But don’t let the simplicity fool you. The information you glean is only limited by your imagination and what questions you choose to ask. You’ll be amazed by how deeply people feel about your company, your brand and your products.
Subjects really have fun going through these exercises, and because they are at ease with you and with the cards, their answers ring true. The cards cut through the clutter and noise of typical surveys and market studies to give you real, useful information you can apply to your business immediately. It might seem like magic, but it’s not. It’s science.
Watch our online videos to see how they work.
Don’t rely on last year’s (or last month’s) data.
Keep your finger on the pulse of your market.
Whether we want to admit it or not, people buy based on their emotional needs justified by rational benefits. But emotions can change on a dime. One bad day on Wall Street can redefine an entire industry. These days it can seem like the advertising world is a mine field of expensive mistakes waiting to blow up in your face. But what if you could make stress-free business decisions based on solid, up-to-the-minute market research. It’s easier to make a brand image change when you know for a fact that your target customers overwhelmingly prefer red apples to green hillsides. This kind of insider intelligence gives you a huge advantage over your competition. It lets you speak to your market using its own images and words. This makes them feel you really understand their needs, where your competitors are “out of touch.”
Here’s a real-life example of how IconiCards help you understand your customer’s subconscious buying decisions.
Can archetypes really help you read a customer’s mind?
Absolutely. I’ve been using archetypes in my market research business for years, and they are extremely powerful tools. These same exercises have helped my Fortune 100 clients sell everything from insurance to baby powder. To make these tools accessible to everyone, I’ve bundled the exercises into an easy-to-use, affordable system.
Anyone can use these powerful tools,
even if you’ve never taken a psychology class in your life.
IconiCards are designed to be simple. The clear, colorful drawings allow for free association, and each step in the process is laid out on the instruction card. Even if you already lead focus groups regularly, these exercises are valuable tools you can pull out any time you feel resistance from your subjects.
Simply read the questions listed on the card, and your subject will start telling you a story. Pay attention to the words and images that make up the story, and you’ll get a clear picture of your subject’s feelings about your product and how to sell it. Once you become fluent with the exercises, you can be more creative with your questions and get answers to just about any question you can think of.
Bottom line—you’ll attract more customers and keep them coming back for years to come.
A deep understanding of your customers’ emotional buying patterns means you can craft extremely effective advertising and marketing campaigns using the images and descriptions gleaned from IconiCard sessions. You communicate with your customers in their own language, using their own words, and easily overcome their purchasing objections because you understand what they need to hear.
Real-time, in-depth market information is at your fingertips,
for less than the price of a business lunch.
At $49.95, IconiCards are a tiny investment with a huge payoff. Once you have the cards and start using them creatively, you’re able to read your market’s mind as often as you wish. Starting a new product line? Thinking of raising prices? How about a new brand image? Need to find that one special thing that sets you head-and-shoulders above the competition? Any business decision you’re thinking of making, IconiCards can help predict your market’s reaction before you invest the time and money.
Guaranteed enlightenment
I’m so certain you’ll be stunned by how easy it is to make dramatic leaps in your business with this insider knowledge, I want to make your purchase a no-brainer. Try them out for 30 days. Test the cards. Read your market. And if you don’t agree IconiCards are the easiest market research tool you’ve used, we’ll refund your money. Simple as that.
Click Here For More Information!
Remember, IconiCards are based on universal archetypes. It doesn’t matter where you live. It doesn’t matter what business you’re in. It doesn’t matter if your company is ultra-successful or on the edge of the abyss. This simple tool will transform your approach to marketing and advertising and make a real difference to your company’s bottom line. In today’s uncertain marketplace, you can’t afford not to have a complete understanding of your customer’s needs.
For less than the cost of a business luncheon, you’re investing in the very foundation of your business—your customers. Don’t wait any longer. Order your pack of IconiCards and start transforming your business today.
Best of Success to you,
Sharon Livingston, Ph.D.
P.S. Large corporations pay hundreds of thousands of dollars for market research every year because they know that information is money in the bank. With IconiCards, you’re getting the benefit of all my years of study, plus you gain the insight you need to compete in today’s challenging economic climate.
P.P.S. Our guarantee means there’s no risk. You could easily make several hundred times the purchase price with just one piece of information gleaned from an IconiCard session.
What are you waiting for?
Click Here For More Information!
P.P.P.S. Even if you’ve been moderating focus groups yourself for years, you’ll be amazed at how well IconiCards draw out a subjects real thoughts and feelings, all while playing a fun game. If you’ve ever had trouble getting a subject to open up and trust you, give IconiCards a try.